# 23. Announcement of Intentions

Publisher's announcement, December 1920

*The Coming Day: Public Limited Company for the Promotion of Economic and Spiritual Values*

The shortest route to the wastepaper basket today is probably the one taken by mailings of this kind. There are so many of them, and we have experienced so often how little they deliver on their promises, that no one can be denied the right to choose this route in order to ward off superfluous literary intrusiveness. Should this announcement of a new publisher for some reason *not* happen, then - the senders hope - their readers will see that this justification is intended to bring about something that the events of the time really demand.

The "Kommende Tag Verlag" was not founded out of the need to add to the many books that arise out of the confusion of contemporary intellectual life. Its founders are actually of the opinion, already expressed by Lichtenberg, that ninety-nine percent of the books with which the world is "blessed" are too many.

But these founders see the declining intellectual life of the present. They see the other disasters of the present, the state and the economy, emerging from the decline of spiritual life. And they must imagine an ascending spiritual life from which the state and the economy must draw in order to recover.

They want to serve this spiritual life.

They want to deliver literary works to the world, which provide the ideas and the laws of the humanities for the recovery of the sick social life.

Unfortunately, all too few people have an adequate idea of the unhealthy state of our intellectual life. They have no idea what devastating consequences for world civilization *must* result from this state. They therefore have no heart for efforts that are directed towards recovery out of conviction and unbiased observation of life.

The "Kommende Tag Verlag" would like that.

It will *not* serve a fragmenting academicism that only proliferates in books, alienated from life, and which is increasingly severing its ties to reality. He *wants* to serve a scientific attitude that warms the blood and sheds light on the meaning of human and world existence.

He will *not* serve an attitude towards art that is alienated from life, parlor-smelling, or burdened with idleness. It *will* promote an artistic perception of the world that makes man a co-creator of the mysteries and development of the world through the true shaping of life.

He will *not* serve a socially destructive view of life that preaches only moral laws and has no power to penetrate reality. He *wants* to contribute to the discovery of that moral basis of life that generates powerful will in ideas and gives birth to the impulses for the health of the soul and enthusiasm for action from the knowledge of life.

He will *not* serve social fantasies which are beneficial to man if he can dream of their realization, or if he stages social orders which are devoid of human nature and the basis of nature, and which therefore awaken to social misfortune those who dream of them or act under their influence. He *wants* to allow social views and impulses to appear which are possible, universally human, worthy of existence, but which are drawn from the real human nature, observation of the world and living experience.

So the "Kommende Tag Verlag" wants to serve social life, the moral shaping of life, the artistic revelation of existence, the scientific understanding of the world.

It will endeavor not to lapse into one-sided promotion of this or that "point of view", but to deliver the spiritually valuable products of all directions to the judgment of the readers of its books. It is not opinions about this or that that should be favored according to the tastes of the leaders of the "Kommenden Tag Verlag", but those works which these leaders feel can serve the spiritual life demanded by the times. A materialistic book written with spirit will today - against the will of its author - do more to promote the development of spiritual life than a spiritless collection of amateurish slogans about a "spiritual world order". A will determined by these guidelines should permeate all the activities of the "Kommenden Tag Verlag". The many who still believe today that something can be achieved by merely "popularizing" the traditional spiritual life, by founding popular education centres in which what has been cultivated in places alien to the people is popularized: they will find this publishing house highly superfluous. For its justification is based on the conviction that what has led out of the narrow circles, through educational illusions, into the declining phenomena of the present cannot have a fruitful effect in the broad circles of the population.

The "Kommende Tag Verlag" is a member of the overall enterprise "Der Kommende Tag, Aktiengesellschaft zur Förderung wirtschaftlicher und geistiger Werte, Stuttgart". The other members of this company have the task of developing economic activities that can provide the people with healthy economic forces. They are to participate in the reconstruction of economic life in the spirit of a national economy demanded by the times. They should also support free schools, scientific and medical institutes and the like through economically fruitful activities.

The *affiliation* with such enterprises is what characterizes the "Kommender Tag Verlag". Spiritual creation has to be part of the whole circle of human life if it is not to run the risk of becoming a luxury of civilization. The spiritual and the material must support each other if the one is not to be alienated from the other to the detriment of humanity. Rudolf Steiner's book "Die Kernpunkte der sozialen Frage in den Lebensnotwendigkeiten der Gegenwart und Zukunft" ("The Key Points of the Social Question in the Necessities of Life in the Present and Future") is to be one of the main pieces for the initial activities of the "Kommenden Tag Verlag". Over 40,000 copies of this book have already been sold in Germany and it has been translated into almost all cultural languages. From a *practical* observation of the spiritual, social and state conditions of human existence, it contains the justification of such a will as gives direction to the "Coming Day Publishing House" in a single area of life. In it, its author combines the anthroposophical direction he founded in spiritual science, in which he has published a large number of writings for 35 years, with the realistic observation of social life and will.

The "Kommende Tag Verlag" thus places itself in the midst of the spiritual, ethical and economic tasks of the present; and it seeks to do justice to these tasks through its connection with the School of Spiritual Science, the Goetheanum in Dornach, in which the anthroposophically deepened way of research, newly fertilizing all branches of life, also erects an artistic building which, although still unfinished, already represents the nurturing place of this way of research and art. In another way, in the field of education, this way of research and life practice has a place of activity in the Stuttgart Waldorf School.

Through this connection in the most diverse directions, the "Kommende Tag Verlag" presents itself as an enterprise that has its widely ramified roots in the circle of a spiritual, artistic and social movement, which, out of a firm will, makes the necessary reshaping of the collapsing civilization its most serious task.

In December 1920, Der Kommende Tag AG  
Stuttgart, Champignystrasse 17, publishing house