4. Anthroposophy as a Moral Impulse and a Creative Social Force

Once, when I was at a fair, a trader was selling huge amounts of soap. Now, ladies and gentlemen, an observation that really leads to social thinking must inspire the human mind to arrive at a point in life where soaps are offered that can be used for washing. But that was completely out of the question with the soaps offered by this trader. Those who tried it afterwards soon gave up the attempt to wash themselves with it permanently. But the trader did great business, and I will tell you how he did it. He had large bales of such soap next to him. He stood on a podium; he took a number of soaps from the first bundle. Now he was, in the best sense, what you might call a representative person. In the most wonderful phrases, he presented the excellence of his soap to his audience, and he called forth the opinion that this must be a particularly valuable soap, which one can pay well for, through everything he did there. And then he sold about ten soaps, piece by piece, for a very high price, the individual piece. This price was paid by those who happened to have the money in their pockets, and they were very happy to have received such good soaps; for they recognized the quality of the soap by the high price. Now they were standing there. The man had achieved as a representative personality what he wanted to achieve, and he was no longer interested in being this representative personality. Therefore, he said later: Oh, the way I've been selling the soaps up to now, they're much too expensive! These soaps are only worth half the price. I will sell them at half price from now on. And now he had the kind of customers again who would buy from him, and he was able to suggest to them that he was such a good man that he would sell the soap cheaper than the first buyers, who were still standing there, had received it. They didn't complain, but instead — excuse the harsh expression — opened their mouths wide. But then, when he still had a considerable number of bars of soap from the first bundle, he said: “But I'm a good man, I won't sell this last bar of soap at all, I'll throw it away.” And so he threw all the soap among the audience and they could pick it up for free.